Paradigm shift

New technologies are erasing the boundaries between sports and health. Solutions for elite athletes now apply to the greater public. Sports today are a laboratory for health just like Formula 1 became a lab for the car industry.

Innovation fuels growth

A new generation of businesses use technology to distinguish themselves from their competition. They are in touch with new trends, lead exploratory projects, and collaborate with external partners to address internal challenges.

Innovation is at the heart of human performance, from elite athletes to the greater public.

A League of Innovators in Human Performance

Athletc. unites business leaders, entrepreneurs, scientists and investors from the sports and health industries to generate collaborative business deals. It’s a private network where offer meets demand to create a critical mass of innovation.

At the heart of human performance

On top of brokering connections and partnerships, Athletc. holds exclusive insights that can catalyse our clients’ ambitions. As such, Athletc. is more than a network – it is a development tool decision-makers use to design differentiated strategies in the sports and health industries.

We unite stakeholders to create innovative solutions that improve human performance.

An Innovitech division

Pioneers in the creation of innovation ecosystems in Canada, since 1989 Innovitech’s success has been a world reference in synergy between businesses, scientists and policy-makers. The firm continues to invest in its growth to this day and is presently taking on the business of human performance by incubating Athletc. within its fold.

Why join Athletc.?

Differentiated Strategies

Develop an innovative value proposition in advance of your competition.

New Technologies

Gain access to 500 innovative start-ups.

Privileged Access

Join a private network of industry leaders.

Networking and Outreach

Become a pioneer of a new innovation culture.

Our services

A 3-speed offer:

Networking Events

Take part in private events between businesspeople, entrepreneurs and experts showcasing the most recent innovations in sports and health. Take advantage of our events to build your network with high-level contacts and discover well-kept industry secrets.

Guidance and Consulting

If you are ready to act, we will supply you with exclusive market insights to design a blueprint for innovation. We can also identify external partners able to support your efforts. Our goal is ultimately to build and strengthen you own ability to innovate.

Collaborative Projects

For those that think big, we offer turn-key solutions capable of generating specialized technological innovations. We will put our own resources at your disposal, along with our deep experience in the field, to jointly create and operate unique assets.

Who is Athletc. for?

We welcome organizations with interests and/or already investing in human performance. This includes:

Professional sports organizations

Entrepreneurs in the sports and preventive health industries

Private and institutional investors

General/physical labour companies

Health, wellness and special-care institutes

Insurance companies

Technological experts, scientists and research centers

Sports and health professionals

Founding Members

Allouettes de Montréal
Institut national du sport du Québec
Université Concordia Centre Perform


Jean-Philippe Gagnon

Jean-Philippe Gagnon

General Manager & Founder

Jean-Philippe is an entrepreneur, strategist and business developer. Since 2012, he has been working at Innovitech, the family firm, as a consultant. Passionate about the general public potential of technologies, innovations and best practices in the world of athletes as well as Innovitech's mission, Jean-Philippe develops Athletc. in intrapreneurship mode.

Sofiane Benyouci

Sofiane Benyouci

Director of Innovation

Sofiane Benyouci is an aerospace engineer, development manager and consultant in innovation, technology and commercialization management. Since 2012, he has developed within Innovitech an expertise in technological innovation coaching for SMEs. Sofiane leads the entire architecture of Athletc’s innovation program.

Julien Caudroit

Julien Caudroit

Director of Communications

Having played different roles in several professional sports such as football, soccer and hockey, and with several national and international titles, he is today a communicator specializing in innovation and technology.



Athletc. is a division of Innovitech, a pioneer in the creation of innovation ecosystems in Quebec and Canada, since 1989. The firm continues to invest in its expertise and is currently addressing human performance by incubating Athletc. within its network.

Comité stratégique d'Athletc.

Comité stratégique

More to come.

Contact Us

  • 740, Notre-Dame Street West, Suite 1400, Montreal, QC H3C 3X6
  • 514 398-9772
  • info@athletc.ca